Yesterday we brought you a rendering of the next-generation A-Class hatch but the new entry-level Mercedes is just the first of a handful of new models to be based on the carmaker’s upcoming MFA (Mercedes Frontwheel Architecture) FWD platform. MFA will also be used for the next B-Class hatch and to ensure the project remains profitable Mercedes plans to launch several new variants to help boost sales.
In addition to the regular four-door hatch, Mercedes will also launch a compact SUV to compete with Audi’s upcoming Q3, a sporty two-door coupe to rival the BMW 1-series coupe, and a four-door sedan with a coupe-styling to form an entirely new niche.
The affordable sports car market can be very lucrative and it’s a segment Mercedes can no longer afford to ignore. With MFA, developers have dropped the expensive sandwich structure of the current A and B-Class in favor of a new car-like design. This means the cars will sit much lower than current models, possibly even lower than the BMW 1-series and Audi A3.
The extra variants will also help the B-Class’ success in the U.S. where it will be sold for the first time in late 2012. Another added benefit is helping to lower Mercedes’ fleet-average carbon emissions in line with stricter emissions regulations planned for both Europe and the U.S. Expect to see the new range make their worldwide debut in late 2011.
Source: http://www.motorauthority.com/news/hatchbacks/preview-2012-mercedes-benz-b-class-variants/
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