This Tuesday, Apple CEO Steve Jobs will once again take the stage for his celebrated keynote address at the Consumer Electronics Show.
After the unveiling of the iPhone last year, there's much anticipation among the tech-savvy about what Jobs will have up his sleeve this year.
You might picture young guys with too much money lining up for the newest fad to impress their friends. After all, it's not unusual to see men comparison shopping at electronics retailers. But who is really buying into technology?
When Paul Douglas dropped by Best Buy to gauge the consumer demographic, he noted that many of the men had come of their own volition, where some of the women admitted they were accompanying their husbands and boyfriends reluctantly.
A recent survey found that the difference, though, isn't as pronounced as the anecdotal evidence would suggest. Men have an average of 6.9 productivity gadgets, whereas women aren't far behind with 6.2 on average.
Furthermore, an informal poll performed by Oxygen Network, which caters primarily to women, found that over three in four women said they would prefer a plasma TV over a diamond necklace.
"Men are relatively linear thinkers, or are thought to be. They're interested in how it's put together," said psychiatrist Dr. Abraham Verjovsky. "Women are more interested in relationships or how the whole comes together."
Still, Verjovsky said it's important not to pay too much attention to stereotypes, and that, as those survey results suggest, the differences between the sexes may not be as pronounced when it comes to gadgets.
During the recent holiday season, women accounted for more than half the money spent on high-tech products.
And though you might think young boys are the biggest video game players, a study done last year found they only make up one-quarter of all gamers. Adult women make up 30 percent.
Source: http://wcco.com/goodquestion/high.tech.gadgets.2.629966.html
After the unveiling of the iPhone last year, there's much anticipation among the tech-savvy about what Jobs will have up his sleeve this year.
You might picture young guys with too much money lining up for the newest fad to impress their friends. After all, it's not unusual to see men comparison shopping at electronics retailers. But who is really buying into technology?
When Paul Douglas dropped by Best Buy to gauge the consumer demographic, he noted that many of the men had come of their own volition, where some of the women admitted they were accompanying their husbands and boyfriends reluctantly.
A recent survey found that the difference, though, isn't as pronounced as the anecdotal evidence would suggest. Men have an average of 6.9 productivity gadgets, whereas women aren't far behind with 6.2 on average.
Furthermore, an informal poll performed by Oxygen Network, which caters primarily to women, found that over three in four women said they would prefer a plasma TV over a diamond necklace.
"Men are relatively linear thinkers, or are thought to be. They're interested in how it's put together," said psychiatrist Dr. Abraham Verjovsky. "Women are more interested in relationships or how the whole comes together."
Still, Verjovsky said it's important not to pay too much attention to stereotypes, and that, as those survey results suggest, the differences between the sexes may not be as pronounced when it comes to gadgets.
During the recent holiday season, women accounted for more than half the money spent on high-tech products.
And though you might think young boys are the biggest video game players, a study done last year found they only make up one-quarter of all gamers. Adult women make up 30 percent.
Source: http://wcco.com/goodquestion/high.tech.gadgets.2.629966.html
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