Bluepod Media has partnered with 8 football teams — including Blackburn Rovers, Birmingham City, West Ham, Portsmouth, Wigan Athletic, Wolves, and Celtic — to install around 15 Bluetooth units in stadiums. The idea is to enable fans to get hold of free audio/video contents and SMS about club profiles and club fixtures embedded with ads.
First results are impressive - the dry run at Portsmouth resulted to over 6,000 downloads of movie trailers out of 20,000 fans present during the game. And to make this look even more impressive, we’ll only add the service works on the opt-in basis, meaning only people who wanted the free ad-supported content, got it. Wow!
Source: http://www.intomobile.com/2008/01/18/bluetooth-coming-to-football-stadiums.html
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