Scotland's Transportation Ministry is planning to spend £10,000 to subtly insert ads into Xbox 360 titles warning players away from driving while drunk.
This new advertising tactic comes in the wake of claims made recently by Transportation Minister Stewart Stevenson saying, "statistics showing that road deaths, particularly among young people, are continuing to rise."
Targeted games include Need for Speed: Carbon, Project Gotham Racing 4 and Pro Evolution Soccer 2008 and according to the Ministry, the ads would be non-intrusive and would only be visible to Scotland's online players.
While we're always in support of people not dying, oddly Stevenson's words contradict data gathered by his own administration.
This government-published statistics sheet (published in November of this year) shows that road deaths in Scotland fell by 12% last year, and that the number of people killed on Scottish roads in 2006 was the fifth lowest amount in the last half-century.
Then again, it takes an unhealthy amount of paranoia to try to find shadowy conspiracies in government efforts to prevent people from killing others or themselves. Until Stevenson is unmasked as a Freemason or member of The Illuminati, we're going to applaud his efforts to prevent drunk driving.
Source: http://blog.wired.com/games/2007/12/scotland-places.html
Then again, it takes an unhealthy amount of paranoia to try to find shadowy conspiracies in government efforts to prevent people from killing others or themselves. Until Stevenson is unmasked as a Freemason or member of The Illuminati, we're going to applaud his efforts to prevent drunk driving.
Source: http://blog.wired.com/games/2007/12/scotland-places.html
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