Thursday, December 20, 2007

MTV launch game studio

The producer behind television's CSI and the Pirates of the Caribbean films announced a partnership with MTV Games to produce video games under a new development studio.

"Video games represent a new and innovative medium for what we've always tried to do, which is to tell great stories," Bruckheimer said in a published statement. "But this medium is unique in that it gives the player control over how those stories unfold."

No specific titles were announced, but MTV Networks President Van Toffler says the first title could arrive as early as late 2008.

"With us, it's about breaking new ground with gaming," Toffler said of the Bruckheimer deal. "Jerry can bring a strong sense of storytelling that is a bit lackluster (in gaming)."

The partnership coincides with MTV's $500 million investment into its interactive entertainment. Its most recent hit, Rock Band, is a rousing holiday success.

Bruckheimer, meanwhile, joins a list of Hollywood heavyweights who have ventured into the gaming medium. Director Steven Spielberg is currently working on games for publisher Electronic Arts, the first of which will be unveiled at next February's Game Developers Conference. Lord of the Rings director Peter Jackson is collaborating with Microsoft on a new game based on the Halo franchise.


Source: http://blogs.usatoday.com/technologylive/2007/12/movie-mogul-bru.html

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Thursday, December 20, 2007

MTV launch game studio

The producer behind television's CSI and the Pirates of the Caribbean films announced a partnership with MTV Games to produce video games under a new development studio.

"Video games represent a new and innovative medium for what we've always tried to do, which is to tell great stories," Bruckheimer said in a published statement. "But this medium is unique in that it gives the player control over how those stories unfold."

No specific titles were announced, but MTV Networks President Van Toffler says the first title could arrive as early as late 2008.

"With us, it's about breaking new ground with gaming," Toffler said of the Bruckheimer deal. "Jerry can bring a strong sense of storytelling that is a bit lackluster (in gaming)."

The partnership coincides with MTV's $500 million investment into its interactive entertainment. Its most recent hit, Rock Band, is a rousing holiday success.

Bruckheimer, meanwhile, joins a list of Hollywood heavyweights who have ventured into the gaming medium. Director Steven Spielberg is currently working on games for publisher Electronic Arts, the first of which will be unveiled at next February's Game Developers Conference. Lord of the Rings director Peter Jackson is collaborating with Microsoft on a new game based on the Halo franchise.


Source: http://blogs.usatoday.com/technologylive/2007/12/movie-mogul-bru.html

No comments: