Australian shoppers are gearing up for a high-tech Christmas with entertainment gifts topping their wish lists, according to the Australian National Retailers Association (ANRA).
Big screen TVs, iPods and the latest electronic games will be the number one choice under the nation's Christmas trees says ANRA Chief Executive Margy Osmond.
"Whether it's toys for the kids or something a bit more sophisticated for the grown-ups, it's all about fun this year."
While electronics and entertainment equipment come out on top shoppers are hedging their bets when it comes to choosing the right gift.
"This year many shoppers are opting for maximum flexibility with gift vouchers coming in at number three," says Mrs Osmond.
ANRA today released the first tranche of the ANRA Christmas Survey 2007, an independent survey of 1000 Australians and their shopping intentions.
According to Mrs Osmond, kids are certainly in for a bumper Christmas, with some 46 per cent of respondents saying they would spend the most on children.
"A further 35 per cent nominated their partners, while just 10 per cent overall said they would spend the most on their parents."
The Christmas shopping season is set to start in earnest this weekend, with almost 40 per cent saying they did their shopping two to four weeks ahead.
"There's also a very organised group out there (22 per cent) who do their shopping one to three months ahead, with just eight per cent nominating the week before Christmas and a tiny two per cent waiting until Christmas Eve."
Respondents were also asked about their destination of choice for Christmas shopping, and department stores were a clear favourite with 38 per cent of respondents. This was followed by general merchandise stores at 34 per cent and specialty chain stores at 12 per cent.
"All in all retailers are preparing for a solid Christmas trading period, with ANRA members already reporting healthy sales," Mrs Osmond said.
Recently, American shoppers were estimated to have spent over half-a-billion dollars during the Thanksgiving period.
Source: http://www.scopical.com.au/articles/BusinessandFinance/1397/Shoppers_gear_up_for_high-tech_Christmas
Big screen TVs, iPods and the latest electronic games will be the number one choice under the nation's Christmas trees says ANRA Chief Executive Margy Osmond.
"Whether it's toys for the kids or something a bit more sophisticated for the grown-ups, it's all about fun this year."
While electronics and entertainment equipment come out on top shoppers are hedging their bets when it comes to choosing the right gift.
"This year many shoppers are opting for maximum flexibility with gift vouchers coming in at number three," says Mrs Osmond.
ANRA today released the first tranche of the ANRA Christmas Survey 2007, an independent survey of 1000 Australians and their shopping intentions.
According to Mrs Osmond, kids are certainly in for a bumper Christmas, with some 46 per cent of respondents saying they would spend the most on children.
"A further 35 per cent nominated their partners, while just 10 per cent overall said they would spend the most on their parents."
The Christmas shopping season is set to start in earnest this weekend, with almost 40 per cent saying they did their shopping two to four weeks ahead.
"There's also a very organised group out there (22 per cent) who do their shopping one to three months ahead, with just eight per cent nominating the week before Christmas and a tiny two per cent waiting until Christmas Eve."
Respondents were also asked about their destination of choice for Christmas shopping, and department stores were a clear favourite with 38 per cent of respondents. This was followed by general merchandise stores at 34 per cent and specialty chain stores at 12 per cent.
"All in all retailers are preparing for a solid Christmas trading period, with ANRA members already reporting healthy sales," Mrs Osmond said.
Recently, American shoppers were estimated to have spent over half-a-billion dollars during the Thanksgiving period.
Source: http://www.scopical.com.au/articles/BusinessandFinance/1397/Shoppers_gear_up_for_high-tech_Christmas
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