Wednesday, October 3, 2007

Another Feather on the Cap: Google Acquires Zingku

Google smiles again for the good reason. Google, the mother of search engines has entered an agreement to acquire “certain assets and technology” from mobile social network and communication platform operator Zingku. Zingku has been a popular name since its launch in 2005 and Google's acquisition of certain services would help it to provide more services through mobile phones.

According to Zingku: “Our service is designed from the mobile phone, outward, allowing you to create and exchange things of interest ranging from invitations to “mobile flyers” with friends in a trusted manner. Users can share content with an "inner circle" of trusted friends, and with friends-of-friends when they want to. They can also subscribe to blog feeds which are delivered via text message.”

Zingku's service is free for end users and aimed at teenagers and people in their 20s. On the mobile phone, Zingku uses standard text messaging and picture messaging features that come with every phone. On the web, our service uses your standard web browser and instant messenger. There is nothing to install – says Zingku. Zingku's aim of making it easier for people to share photos, send invitations or conduct polls among friends via mobile phone is soon going to take a u-turn – thanks Google.

"Our service integrates your mobile phone with a personalized web site so that you can easily move (zing) things back and forth between the web and your mobile as well as powerfully connect with friends and optionally their friends" – adds Zingku. Merchants will also be able to send an access code to customers who can then download a mobile flyer and share it with friends.

Google's acquisition of Zingku is expected to fuel the speculation that Google is developing its own mobile phone, although Zingku wouldn't necessarily help it to do that. Rather, it's a service that will allow Google to reach more people on their mobile phones, which are emerging as a new medium for advertising.

Zingku has currently frozen new user account sign-ups. Existing accounts will be transferred to Google unless they are cancelled by Oct. 4.

No comments:

Wednesday, October 3, 2007

Another Feather on the Cap: Google Acquires Zingku

Google smiles again for the good reason. Google, the mother of search engines has entered an agreement to acquire “certain assets and technology” from mobile social network and communication platform operator Zingku. Zingku has been a popular name since its launch in 2005 and Google's acquisition of certain services would help it to provide more services through mobile phones.

According to Zingku: “Our service is designed from the mobile phone, outward, allowing you to create and exchange things of interest ranging from invitations to “mobile flyers” with friends in a trusted manner. Users can share content with an "inner circle" of trusted friends, and with friends-of-friends when they want to. They can also subscribe to blog feeds which are delivered via text message.”

Zingku's service is free for end users and aimed at teenagers and people in their 20s. On the mobile phone, Zingku uses standard text messaging and picture messaging features that come with every phone. On the web, our service uses your standard web browser and instant messenger. There is nothing to install – says Zingku. Zingku's aim of making it easier for people to share photos, send invitations or conduct polls among friends via mobile phone is soon going to take a u-turn – thanks Google.

"Our service integrates your mobile phone with a personalized web site so that you can easily move (zing) things back and forth between the web and your mobile as well as powerfully connect with friends and optionally their friends" – adds Zingku. Merchants will also be able to send an access code to customers who can then download a mobile flyer and share it with friends.

Google's acquisition of Zingku is expected to fuel the speculation that Google is developing its own mobile phone, although Zingku wouldn't necessarily help it to do that. Rather, it's a service that will allow Google to reach more people on their mobile phones, which are emerging as a new medium for advertising.

Zingku has currently frozen new user account sign-ups. Existing accounts will be transferred to Google unless they are cancelled by Oct. 4.

No comments: